All branding strategies should include trademark monitoring. A trademark lawyer can help monitor and assess the risk of others’ use of other

The length of time to receive registration varies widely depending on how many issues are raised by the examiner, and if anyone opposes it.

For a trademark to be “strong” you must be able to protect your trademark rights in that brand through registration.

Registration can protect the value of your brand identity in that you secure your right to use your brand.

Trademark rights can come from two sources; common law trademark rights and statutory trademark rights obtained through registration of a tm

A trademark is any word, symbol, logo, color, sound, scent, three-dimensional design, hologram or other representations